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Our Privacy and Cookie Policy

The Rudow Group, Inc. (“The Rudow Group“) operates direct.eqselling.com and may operate other websites. It is The Rudow Group’s policy to respect your privacy regarding any information we may collect while operating our websites.  This privacy policy describes the personal data collected or generated (processed) when you use The Rudow Group’s websites (“Sites”).  It also explains how your personal data is used, shared and protected, what choices you have relating to your personal data and how you can contact us.

 

What Personal Data Do We Collect and When?

We ask you for certain personal data to provide you with the products or services you request. For example, when you make purchases, contact our customer services, request to receive communications, create an account, or use our Sites.

This personal data could include your:

  • contact details including name, email, telephone number and shipping, billing address;
  • login and account information, including password and unique user ID;
  • payment or credit card information; or
  • cookie preferences.

When interacting with our Sites, certain data is automatically collected from your device or web browser. More information about these practices is included in the “Cookies” section of this privacy policy below.  This data includes:

  • Cookies, IP addresses, referrer headers, data identifying your web browser and version, and web beacons and tags.

Why and How do We Use Your Personal Data?

We use your personal data in the following ways:

To Provide the Features of the Sites, and Services You Request

When you use our Sites, we will use your personal data to provide the requested product or service.  For example, if you make a purchase on thruchannels.eqselling.com or participate in an event or promotion, we will use the contact information you give us to communicate with you about the purchase, event or promotion. If you contact our customer service department, we will use information about you, such as delivery or payment information, or the product you have purchased to help you resolve a problem or question.

To Communicate Information about our Products, Services, Events and for Other Promotional Purposes

When you consent, we will send you marketing communications and news concerning The Rudow Group’s products, services, events and other promotions.  You can opt-out at any time after you have given your consent.

If you are an existing customer of The Rudow Group (for example, if you have placed an order with us), we may use the contact details you provided to send you marketing communications about similar Rudow Group products or services where permitted by applicable law (unless you have opted-out). In other cases, we ask for your consent to send you marketing information.

To Operate, Improve and Maintain our Business, Products and Services

We use the personal data you provide to us to operate our business.  For example, when you make a purchase, we use that information for accounting, audits and other internal functions.  We may use personal data about how you use our products and services to enhance your user experience and to help us diagnose technical and service problems and administer our Sites.

To Protect Our or Others’ Rights, Property or Safety

We may also use your personal data about how you use our Sites to prevent or detect fraud, abuse, illegal use, violations of our Terms of Use, and to comply with court orders, governmental requests or applicable law.

For General Research and Analysis Purposes

We use data about how our visitors use our Sites to understand customer behavior or preferences.  For example, we may use information about how visitors to our Sites search for and find products to better understand the best ways to organize and present product offerings in our storefront.

Other Purposes

We may also use your personal data in other ways and will provide specific notice at the time of collection and obtain your consent where necessary.

Legal Grounds

To process your personal data, we rely on certain legal grounds, depending on how you interact with our Sites.

  • When you purchase Rudow Group products from our Sites, we need your personal data to fulfill our contract with you. For example, we need your payment and contact details to deliver your order.
  • We also rely on other legal grounds, such as our legitimate interests as a business, to comply with a legal obligation, or to protect your vital interests.

Sharing of Your Personal Data

Sharing of Personal Data

The Rudow Group shares your personal data with:

  • Rudow Group entities for the purposes and under the conditions outlined above.
  • Third party service providers processing personal data on the Rudow Group’s behalf, for example to process credit cards and payments, shipping and deliveries, host, manage and service our data, distribute emails, research and analysis, as well as administering certain services and features.  When using third party service providers we enter into agreements that require them to implement appropriate technical and organizational measures to protect your personal data.
  • Other third parties to the extent necessary to: (i) comply with a government request, a court order or applicable law; (ii) prevent illegal uses of our Sites and Apps or violations of our Sites’ and the Apps’ Terms of Use and our policies; (iii) defend ourselves against third party claims; and (iv) assist in fraud prevention or investigation (e.g., counterfeiting).
  • to any other third party where you have provided your consent.

We may also transfer personal data we have about you in the event we sell or transfer all or a portion of our business or assets (including in the event of a reorganization, spin-off, dissolution or liquidation).

Protection and Management of Your Personal Data

Encryption & Security

We use a variety of technical and organizational security measures, including encryption and authentication tools, to maintain the safety of your personal data.

International Transfers of your Personal Data

The personal data we collect (or process) in the context of our Sites will be stored in the USA. Some of the data recipients with whom the Rudow Group shares your personal data may be located in countries other than the country in which your personal data originally was collected. The laws in those countries may not provide the same level of data protection compared to the country in which you initially provided your data. Nevertheless, when we transfer your personal data to recipients in other countries, including the USA, we will protect that personal data as described in this privacy policy and in compliance with applicable law.

Retention of your Personal Data

Your personal information will be retained for as long as is necessary to carry out the purposes set out in this privacy policy (unless a longer retention period is required by applicable law). In general, this means that we will keep your personal data for as long as you keep your Rudow Group account. For personal data related to product purchases, we retain this longer to comply with legal obligations (such as tax and sales laws).

Your Rights Relating to Your Personal Data

You have the right to request: (i) access to your personal data; (ii) an electronic copy of your personal data (portability); (iii) correction of your personal data if it is incomplete or inaccurate; or (iv) deletion or restriction of your personal data in certain circumstances provided by applicable law. These rights are not absolute. Where we have obtained your consent for the processing of your personal data, you have the right to withdraw your consent at any time.

If you like would to request a copy of your personal data or exercise any of your other rights, please use our EQSelling Data Request.

Cookies

The Rudow Group collects information, which may include personal data, from your browser when you use our Sites. We cookies to collect this information, which may include your (i) IP-address; (ii) unique cookie identifier, cookie information and information on whether your device has software to access certain features; (iii) unique device identifier and device type; (iv) domain, browser type and language, (v) operating system and system settings; (vi) country and time zone; (vii) previously visited websites; (viii) information about your interaction with our Sites such as click behavior, purchases and indicated preferences; and (ix) access times and referring URLs.

Third parties may also collect information via Sites through cookies, third party plug-ins and widgets. These third parties collect data directly from your web browser and the processing of this data is subject to their own privacy policies.

We use cookies to track our customers’ usage of the Sites and to understand our customers’ preferences. This enables us to provide services to our customers and improve their online experience. We also use cookies to obtain aggregate data about site traffic and site interaction, to identify trends and obtain statistics so that we can improve our Sites. There are generally three categories of cookies used on our Sites:

  • Functional: These cookies are required for basic site functionality and are therefore always enabled. These include cookies that allow you to be remembered as you explore our Sites within a single session or, if you request, from session to session. They help make the shopping cart and checkout process possible as well as assist in security issues and conforming to regulations.
  • Performance: These cookies allow us to improve our Sites’ functionality by tracking usage. In some cases, these cookies improve the speed with which we can process your request and allow us to remember site preferences you have selected. Refusing these cookies may result in poorly-tailored recommendations and slow site performance.
  • Social media: Social media cookies offer the possibility to connect you to your social networks and share content from our Sites through social media.  Refusing these cookies may result in you not being able to link effectively with Facebook, Twitter, or other social networks and/or not allowing you to share content on social media.

For a comprehensive and up-to-date summary of every third-party accessing your web browser (through Rudow Group Sites or otherwise), we recommend installing a web browser plugin built for this purpose.  You can also choose to have your computer warn you each time a cookie is being sent, or you can choose to turn off all cookies. You do this through your browser settings on each browser and device that you use. Each browser is a little different, so look at your browser Help menu to learn the correct way to modify your cookies. If you turn cookies off, you may not have access to many features that make our Sites more efficient and some of our services will not function properly.

Using Rudow Group Sites with Third-Party Products and Services

Our Sites may provide links to other (third-party) websites for your convenience or information. Linked sites and apps have their own privacy notices or policies, which we strongly encourage you to review. To the extent any linked websites or apps are not owned or controlled by us, we are not responsible for their content, any use of the websites or apps, or the privacy practices of the websites or apps.

Changes to Our Privacy Policy

Applicable law and our practices change over time. If we decide to update our privacy policy, we will post the changes on our Sites. If we materially change the way in which we process your personal data, we will provide you with prior notice, or where legally required, request your consent prior to implementing such changes. We strongly encourage you to read our privacy policy and keep yourself informed of our practices.  This privacy policy was last modified in September 2018.

Questions and Feedback

We welcome questions, comments, and concerns about our privacy policy and privacy practices.

If you wish to provide feedback or if you have questions or concerns or wish to exercise your rights related to your personal data, please use our EQSelling Data Request.

If you contact us with a privacy complaint it will be assessed with the aim of resolving the issue in a timely and effective manner. You also have the right to lodge a complaint with the relevant supervisory authority in the country in which you reside.